The White House has engaged an “influencer army” and bloggers in its personality-driven campaign to promote immunization against the coronavirus among youth and combat misinformation about COVID-19 vaccines that has flooded the internet, The New York Times (NYT) newspaper reported.
The NYT has learned that the White House invited through a third party over 50 Twitch streamers, TikTokers and YouTubers, as well as the 18-year-old pop star Olivia Rodrigo, with enormous audiences to partake in the campaign.
State and local governments also followed suit, focusing on “local micro influencers” who have 5,000 to 100,000 followers. The authorities pay them up to $1,000 a month for promoting coronavirus vaccines to their audiences, the newspaper reported on Sunday.
The US authorities started considering the influence of bloggers back in January, changing the influencer marketing tactics that President Joe Biden had used on the campaign trail toward promoting vaccinations. As a result, the White House decided to team up with Village Marketing and Made to Save, a national campaign aimed at promoting access to coronavirus vaccines. Read more…