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McDonald’s Will Slash Executive Bonuses If They Don’t Promote More Women and Minorities to Senior Leadership Roles

Another Rainbow Takeover

McDonald’s executives will see their bonuses cut if they don’t promote enough women and minorities to senior leadership roles.

According to a press release, the giant fast food chain is looking to “increase representation of historically underrepresented groups in leadership roles (Senior Director and above) located in the U.S. to 35%” by 2025. It also wants to achieve “gender parity” by 2030, which will require “[increasing] representation of women in leadership roles globally (Senior Director and above) to 45%.”

29 percent of these leadership roles currently belong to “historically underrepresented groups” and 35 percent to women. The executives will be judged on their “inclusivity” via an “Inclusion Index,” and fifteen percent of the bonuses of senior executive vice presidents will depend on their performance according to “quantitative human capital management-related metrics.” This even applies to McDonald’s CEO Chris Kempczinski. McDonald’s donated millions of dollars to Black Lives Matter last summer, so it should come as no surprise how committed they are to “diversity, equity, and inclusion” in their own ranks as well. Read more…

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