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What Millennials Get Right In Business

We have all heard the jokes, complaints, snide remarks, and biased stereotypes that are associated with the Millennial population in America. They are considered to be the most narcissist, lazy, stupid and overrated generation to date, and yet they continue to sit along silently and seemingly accept such harsh and unfair judgment calls upon their existence. Society at large has continued to ignore any belief that Millennials actually make a difference in our current day economics. Don’t believe me? Just google “Millennials are…” and you will see what I mean.

Who Are These Strangers?

Millennials are probably the most misunderstood of the human species. According to the Pew Research Center, they were born between 1977 and 1992, although the years vary according to who is providing the data. They make up 25% of the U.S. population and they, according to Jeff Fromm of Millennial Marketing, are 2.5x more likely to adopt technology than any other generation. For this, they are more familiar with technology than those born prior to 1977 given the fact that they were born into a technological era that ultimately changed how we communicate with one another, shop, and even entertain. Due to their utilization of the technology that is available to them, they have been branded as the “Me Generation” by those who refuse to acknowledge that we are ALL a part of the “Me, Myself, and I” world. The Baby Boomers were accused of this same thing by their predecessors, and so on.

Millennials and Business Actually Go Together Nicely

Despite the distaste that society tends to have about Millennials, they have proven that they are not phased one bit about what others think, say, or feel about them. I guess you can say, they are letting the numbers speak for them. Of all the generations to date, Millennials are the most conscious when it comes to supporting a business that attaches itself to a major cause even if it means they have to pay a bit more. To date, 37% of the so-called “slackers” are putting their money where their hearts are to ensure that society as a whole is impacted positively through their major purchases. Millennials are also highly creative and are using their creativity to tell stories in ways our society has never experienced. According to Millennial Marketing, over 46% of young adults born 1977-2000 are both content creators and users. By utilizing technology to post original photos and videos online, they are becoming the most creative generation with imaginations that are smart enough to know how to combine self-expression with art. Apply this to your bottom line in marketing and you will see a return on your investment like no other. Just as Snapchat, Airbnb, and need we say…Facebook.

Millennials Are Bringing Home the Big Bucks!

If it’s true that Millennials are so lazy and completely lack the ability to drive the economic future of our country, then how do we have Millennials that are making more money as entrepreneurs than the generations of the past?  Giving a healthy dose of creativity, vast understanding of technology and its many uses, and a sense of universal understanding of what it means to “communicate” today, Millennials are showing that they do indeed run the race to win. According to the Forbes 400 Rank, Facebooks’ 33-year-old founder Mark Zuckerberg is worth $71 billion and ranks number 4 on the list.  Joe Gebbia, Brian Chesky, and Nathan Bednarczyk of the online vacation bed and breakfast rentals known as Airbnb are all worth $3.8 billion and rank number 186 on the Forbes list. If you think that those “silly Millennials” are so narcissistic that they live and breathe telling their life stories online through Snapchat, then you might want to join the party. Thousands of young videographers and artists kicked off businesses through Snapchat and are now seeing million-dollar success. Snapchat’s founder, Bobby Murphy not only created a means for entrepreneurial success for those creative enough to see an opportunity, but he also nabbed his spot on the Forbes 400 Rank list by coming in at number 248 and having a net worth of over $3.1 billion.

Wow. I guess those darned Millennials aren’t so silly after all. They speak differently, they think differently, they do business differently, and they spend differently; all of which proves in the end that being different isn’t so bad once you take the time to understand. Especially if it drives the economy, creates young billionaires, and encourages new dialogue, all while helping us “wise elders” find new ways to live life a little better.

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About Audra L.

Audra L. is an author, columnist and community activist who's dedicated to finding truth through research and effective communication. She received her degree in Public Policy and teaches Community Development, Public Speaking and Communications Law to youth throughout the nation. She is the recipient of over 23 awards and honors for her commitment to community outreach initiatives.

One comment

  1. Don”t give up the ship. The “lurch toward fascism is being counterbalanced by a “lurch toward socialism by millennials, tomorrow”s movers and shakers, as though some Newtonian equilibrium were applicable as in “For every action there is an opposite and equal reaction. Trouble is, opposite is not equal; we venture too far left or right, from libertarians to Marxists, from wild west economies to top-down controlled economies. It seems we will never reach the center, as even that point on the spectrum, though malleable, has moved to the right. I am still clinging to the faint hope that capitalism as practiced today will reform itself and understand that finance is only one of the players in an open economy whose interests need to be considered if the system is to survive. Right now and in view of the corruption and greed in the marketplace where profit crowds out reason (see unearned tax gifts to the rich etc.) my Alice in Wonderland hope will rightly draw criticism, though it”s only a hope. Since for one reason or another we haven”t, the millennials will take care of capitalist excesses, but perhaps (alas!) will take us too far in the other direction. Meanwhile and before this large voting bloc becomes dominant, we may indeed have to come to grips with fascist control, if not already, as suggested by other commentators today and earlier.

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